Get my free site review ↗CANADIAN TRADES & INDUSTRIAL SERVICES
Your website, SEO, social media, ads and inquiry follow-up, managed together to help you win more of the right work. Give customers a clear reason to choose you and keep open quotes from being forgotten.
For Canadian trades and industrial services: plumbing, electrical, HVAC, excavation, trucking, oil and gas, mining services and heavy equipment.
Get in front of the right customersWebsite · SEO · social · ads
↗Make the next step easyCalls · forms · eligible chat and voice
↗Follow up on the opportunityCRM · missed calls · open quotes
↗See what moved forwardInquiries · quotes · jobs and contracts
↗01 / FROM INTEREST TO OPPORTUNITY
Your customer should be able to find the right service, see why you’re a fit and reach someone who can help. We connect those steps, then give your team a clear way to follow through.
A website that explains your services and service area. SEO, social content and managed ads that put that message in front of the customers you want to reach.
Bring calls and forms into one customer record. Set the next action, alert the right person and use missed-call replies, chat or AI voice where the setup supports them.
Keep inquiries, quotes and next steps together. Follow up on open opportunities, stop messages when appropriate and review which jobs or contracts were won.
Every tier includes all three service areas. Your advertising budget is separate. Phone, messaging, chat and AI voice depend on account eligibility, setup and approved consent and routing.
02 / SEE WHAT HAPPENS NEXT
A service request, a hauling inquiry, an equipment quote: each needs a clear next step. Walk through this example to see what can happen automatically and where your team takes over.
Interactive example only. No call, message or CRM action is sent.
The inquiry is saved to a customer record with its source and a next step, so the right person can pick it up.
03 / FULL SERVICE AT EVERY TIER
Every tier covers your website, marketing and inquiry follow-up. Choose the content and campaign capacity that fits your services, territory and ability to take on work.
Content, campaign capacity and fees are agreed in your written proposal.
01 / A FOCUSED START
For a business promoting a focused set of services in a defined area.
Setup and monthly fees to be agreed.
02 / MORE SERVICES TO PROMOTE
More content and campaign capacity for a wider service offering or territory.
Setup and monthly fees to be agreed.
03 / A BROADER MARKETING PROGRAM
More campaigns and creative testing across services, territories or customer groups.
Setup and monthly fees to be agreed.
A clear monthly plan. Your proposal defines content volume, channels, campaigns, revision rounds, reporting and optimization. We agree on the work before delivery begins.
Know the scope before you commit. Your ad budget is extra. Bespoke video, daily comment moderation, extra channels and substantial custom integrations are scoped separately. Your proposal will set out page counts, SEO work, usage allowances and response expectations.
EVAN JORDANOV / GRUBSTAKE PARTNERS04 / WORK DIRECTLY WITH EVAN
A grubstake gives someone the backing to get to work. That’s the idea behind Grubstake Partners: practical support for the business you’re building.
I’m Evan. My background is around equipment, the oilpatch and the farm. From Whitehorse, I bring that practical perspective to websites and marketing for Canadian trades and industrial service businesses.
I lead the work and use AI tools to support delivery. Your business details, marketing and customer-facing workflows get human review.
Get my free site review ↗05 / START WITH A CLEAR PICTURE
We look at what a customer sees, how they contact you and what happens after the inquiry. You get a practical list of priorities for your website, marketing and follow-up.
Services, service area, real project photos and verified business details.
Phone numbers, mobile pages, forms and the path to the right person.
Who responds, which quotes need follow-up and how outcomes are recorded.
STRAIGHT ANSWERS
Grubstake is built for Canadian trades and industrial services, including plumbing, electrical, HVAC and related services, excavation, trucking, oil and gas, mining services and heavy equipment. We start with the work you want, the territory you serve and how customers choose a provider.
Ad management is included in every tier. The money paid to the ad platforms is separate. We agree on the campaign, audience, content and budget before launch.
Before you commit, the written agreement will spell out your website, domain, content, customer data, accounts, exports and hosted automations, along with contract length and cancellation terms.
AI voice is available only where the account and setup support it. We agree on what it can answer, when it routes to your team and how consent is handled. Scope, pricing and job acceptance stay with your team unless you explicitly authorize otherwise.
No. We offer no lead-volume, ranking, revenue or territory-exclusivity guarantee. We can define the work, track inquiries and recorded outcomes, and use that information to decide what to improve.
Your services, service area, contact details, real photos you have permission to use and one person to approve the work. Share existing account details if you have them; starting from scratch is fine. Account access is arranged through secure invitations.
START WITH A FREE SITE REVIEW
Show us your website and tell us what work you want more of. Your free site review looks at what customers see, how they reach you and where the next step could be clearer.
Evan Jordanov
250-719-5729
[email protected]